Durham, NC – April 26, 2022 – Aiglon Capital, a U.S. middle-market private equity firm, is pleased to announce the successful sale of Classic Brands to Woodstream. This exit highlights Aiglon’s investment strategy of partnering with management teams, family offices, and institutionally sponsored limited partnerships to build market-leading manufacturing and distribution companies.
Founded in 2010 and based in Denver, CO, Classic Brands is the leading designer, manufacturer, and distributor of wild bird feeders and related birding products. The Company sells its products under brands such as Droll Yankee®, MoreBirds®, SquirrelX®, EZNectar®, among others to the lawn and garden departments of major retailers, through distribution to niche stores, and online.
Aiglon Capital, along with Merit Capital Partners and management, acquired the company in March 2019. Reinhart Boerner Van Deuren acted as the legal advisor and William Blair as the financial advisor for Aiglon and Merit.
About Woodstream
Woodstream is a leading manufacturer and marketer of a broad portfolio of branded pest control, electronic animal containment, and lawn & garden products, under brands such as Victor®, Terro®, DynaTrap®, Safer®, Havahart®, Mosquito Magnet®, Perky-Pet®, and Zareba® ,among others. The company’s products, which have leading market share positions within their respective segments, are sold at more than 100,000 retail locations and to professional pest control providers throughout the United States, Canada, the United Kingdom, and other international markets. For more information, please visit www.woodstream.com.