Durham, NC – March 22, 2019 Aiglon Capital Management (“Aiglon”) is pleased to announce that, together with management and Merit Capital Partners, it has acquired Classic Brands (“Classic”). This transaction marks Aiglon’s sixth investment in less than five years and highlights its strategy of partnering with management teams, family offices and institutionally-sponsored limited partnerships to build market-leading manufacturing and distribution companies.
Founded in 2010 and based in Denver, CO, Classic is the leading designer, manufacturer and distributor of bird feeders and related birding products. Classic sells its products in the lawn and garden departments of major retailers, through distribution to niche stores and online.
“We are thrilled to be working with the management team at Classic to continue growing the business and exceeding customer expectations. We are committed to facilitating Classic’s expansion into new product categories, e-commerce and select add-ons,” noted William Alfano, Senior Advisor at Aiglon.
“I am very excited about the next chapter for Classic Brands and my new partnership with the team at Aiglon and Merit Capital,” said Bob Donegan, Classic’s Chief Executive Officer. “The management team and I look forward to taking the Company to the next level.”
Classic Brands markets four brands to service all consumer birding needs:
- More Birds® carries feeders and nectar for hummingbirds and orioles.
- Stokes Select® provides seed feeders and accessories for backyard birds.
- Squirrel-X™ offers a line of squirrel-proof seed feeders.
- Droll Yankees® has been producing bird feeders for half a century and offers over 50 different feeder styles, bird feeder accessories and a limited lifetime warranty against squirrel damage.
About Aiglon Capital Management
Aiglon acquires and grows lower middle-market companies with operating cash flow between $5 million and $20 million. Aiglon’s transactions provide liquidity for individual owners, their families, outside investors and corporate owners. Founded in 2014 and based in Durham, NC, the firm’s current investment portfolio includes Classic Brands, Nester Hosiery, Carpe and US Medical Innovations. Aiglon recently exited two companies: Consolidated Lumber Company in a sale to American Construction Source (a portfolio company of Angeles Equity Partners) and Carter-Waters in a sale to CSG Construction Supply Group (a portfolio company of The Sterling Group).
The Classic Brands transaction is Aiglon’s third consumer products investment in the past two years, which includes Carpe, Nester Hosiery and Classic Brands. For additional information, please visit www.aigloncapital.com.